American Graphic Design Awards Winning Title 5: Little Kids Inc., Putty Mania Packaging
IDENTITY | PACKAGING | MERCHANDISING
Little Kids Inc. has grown their legacy through their traditional bubble product line, Fubbles but has recently branched out into the novelty toy section with some ultra fun products. The Putty Mania brand look needed to keep a consistent overall look, with areas to differentiate per putty style: color change, metallic, glow in the dark, etc.
Putty Mania consists of a tin of specialty putty with a set of googly eyes to create your own putty creature. We wanted the packaging to have personality and communicate the play pattern. To keep the packaging consistent, we designed a logo of a playful putty creature with wild eyes and used at the top of each packaging. The bottom of the packaging was filled with a large putty character holding the tin and blistering the actual googly eyes. The character at the bottom changed color and style based on the product. Putty Mania was displayed in the novelty toy aisle at Toys R Us.